What defines green construction?
Any green construction takes into account the overall impact construction will have on an environment; the energy it uses and produces, and the sustainability of the materials being used. This also includes the life cycle of building materials; how they’re produced, transported, installed, demolished, and recycled.
If you haven’t begun moving your business to a greener version of itself, now is the perfect time to get started. It doesn’t matter how small or large your business is, investors are starting to pay attention to green construction and sustainable materials.
That means consumers are paying attention. It’s not just a fad anymore.
In fact, Americans now recycle 28% of their waste!
Rome wasn’t built in a day. Chances are that your move to green construction won’t be either.
Specialization, especially in the beginning of your transition, can be a good thing.
Would you rather be known as a mediocre business that does decent work or would you rather be known as the best green window installers/producers on the east coast?
As a specialist, you can focus on being the absolute best in that chosen area. Being the best will increase the trust you receive from your customer base and allow that trust to carry over as you expand your green construction expertise into other areas.
Your employees need to be ready for the change-over. What better way to educate them by starting with their own supplies?
Encourage your employees to reuse office supplies. Set up recycling bins within the office. Switch to non-toxic cleaners.
Make it everyone’s responsibility to turn off lights, fans, etc..
Organize carpools so employees can use less gas.
Once the whole team is on board, they’ll be committed to your vision.
If you want your company to be the best, you need to stay on top of the game.
Make sure that all of your certifications are posted where customers can see them. This is the kind of thing you should be boasting about.
Make them want to give you their money!
Advertise The Switch
I’m not talking about going out of your way to get ads in local papers and publications. I’m talking about your office.
Pack binders with information on how much money customers save in the long run by utilizing green construction. Not only are they doing the right thing, they’re saving money while they’re at it!
Sometimes green construction can pretty much sell itself. Just leave the facts where you customers can easily find them.
Share this information on your website. Not only are you looking to help the planet and your customers, but you’re sharing real information about it and not charging them for it.
So what have you done so far to optimize your business for green construction? Let us know in the comments!
Sustainable Green Construction
Going green and being honest about it is about more than planting a few trees outside of the office (though they are a nice touch), it’s an essential part in the quality of your business.
Using sustainable and recycled products for construction was the idea RubberForm was built around. Our products are made primarily from U.S. scrap tire rubber and recycled plastics. Our green goods provide cost-effective, durable and attractive alternatives to those made from concrete, metal, wood or plastic. RubberForm’s proprietary manufacturing process ensures our products will not rust, chip, crack or crumble while providing years of superior performance.
With various products in a wide range of industries, you can buy products made from recycled rubber. Everything ranging from parking lot wheel stops to spill containment rubber berms to trackout control mats.
If you want to sell green, you need to be green.