About RubberForm

Since 2006, RubberForm has been innovating smart, cost-effective solutions for parking lots, construction sites, industrial spaces and municipal work sites. We are a world-class manufacturer of products made from recycled composite plastic and recycled rubber – our products are both environmentally-friendly and made in the U.S.A. Our recycled rubber products are BuildingGreen listed for LEED building certification, and expertly engineered and designed for durability and longevity.

Our Team

Bill Robbins

President and Founder

Bill Robbins has more than 30 years’ experience in business management, development, marketing and sales. His first company, Visual Impressions, started humbly in Bill’s dorm room at Rochester Institute of Technology, growing out of his keen interest in the multi-media, audio-visual, video and photographic mediums. From those modest beginnings in 1980, Visual Impressions would be recognized as a leader in full-service, multimedia production for the U.S. east coast.

Visual Impressions first moved into a 1,200 square-foot office in downtown Rochester, New York and business grew rapidly. It wasn’t long before the company was operating out of a 40,000 square-foot production facility next to Eastman Kodak’s world headquarters. Bill parlayed his natural management ability and boundless energy into a company that rivaled some of the more established multi-media production houses in the United States.

Under Bill’s skillful direction, Visual Impressions excelled, boasting an impressive client list that included: Bausch & Lomb, Eastman Kodak Company, Xerox Corporation, Harris Corporation, Proctor & Gamble Pharmaceutical, HSBC Bank, Occidental Chemical Corporation, Delaware North Companies, various New York State Governmental Agencies, Mobil’s HEFTY brand, Frontier Communications … among many others.

In 1993, Bill was seeing changes in business communication, and foresaw opportunities in the interactive-Internet market. After two years of research, Bill transformed Visual Impressions into Interactive Media Design Corporation (IMDC). The new company’s offerings included point-of-sales transactional kiosks and corporate portal intranets. IMDC also specialized in interactive multi-media systems used to create sales and motivational presentations for such Fortune 1000 companies as Wegmans Food Markets, Chase Manhattan Bank, Blue Cross and Blue Shield, and Frontier Communications.

In 1998, Bill was approached by the principals of Axiom to head up their transformation from a contract information technology provider to a custom software and Internet development firm. Seeing the growth of the World Wide Web and the corresponding interest in Internet-based software solutions, Bill accepted the challenge. There, he developed product marketing, sales tactics and custom software application strategies that positioned Axiom into finding greater success in growing markets.

In 2000, Bill seized an opportunity with one of Axiom’s vendors, Informix Software—a leader in enterprise databases development. This change took Bill from a firm of 85, to one of over 3,500 employees worldwide with sales greater than $1 billion. Bill quickly added to his record of achievement, earning a place in the Quota Sales Club his first year. In 2001, Informix was purchased by IBM Software Division, essential in giving Bill a position with the largest Information technology company in the world. Once more, Bill’s business acumen, and marketing and sales expertise earned the respect of his employer and peers as he achieved 100 Percent Club status. In 2003, he was recognized as one of the Top 50 Software Sales Reps in North America. A year later, Bill was promoted to manage one of IBM’s largest Tier One software partners, Dassault Systemes headquartered in Paris, France. Bill had over 60 people worldwide and thousands of sales reps on his team serving companies such as Boeing, United Technologies, Gulfstream, Sikorsky, Daimler Chrysler, Honda, Siemens, Lockheed Martin, Northrop Grumman, and John Deere.

In 2004, Bill got the entrepreneurial urge to start another company, but for an added change of direction, he began exploring manufacturing rather than service-based businesses. Given Bill’s genetic makeup, none of this was surprising. His father had founded a successful manufacturing company, and even invented the first child-resistant plastic prescription vial approved by the FDA. Bill had long wanted to run a manufacturing company where he could follow his father’s success. It was then that a business acquaintance introduced Bill to the rubber recycling products business.

After extensive research and strategizing into 2005, Bill and his sister Deborah wrote a business plan for a manufacturing company that would make products out of recycled tire rubber. In 2005, they formed RubberForm Recycled Products, LLC. They secured the funding needed to launch operations at a site selected in Lockport, NY. In 2006, with financing coming from a number of private and public sources, the company commenced renovating an existing building and installing the necessary equipment to mold recycled rubber products.

Molding process development and testing started in the fall of 2006 on RubberForm’s installed presses. The company’s official grand opening was held the beginning of December, 2006. Continuous process improvement continued during the First Quarter of 2007 and product shipments began in April, 2007. As Bill worked nights and weekends to get RubberForm off the ground, he continued with IBM before leaving in July, 2007 to make his dream of running a manufacturing company a reality.

Bill and his wife, Susan, have three children

Susie Robbins

Vice President - Accounting

Susie is a founding member with over 30 years of experience in account management, sales, marketing and accounting. Manages the success of watching and maintaining the growth of our organization. The responder, the challenger, the architect and transformer in all aspects of the company and its growth potential.

Close Menu