While conducting research on a new project offering from RubberForm, we discovered the digital term for a “brick and mortar” retailer — it’s called Omni-Channel. Omnichannel (or omni-channel) is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience whether they are shopping from a desktop or mobile device, by telephone, or in a brick and mortar store.
The Harvard Business Review wrote published an article titled “A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works, that detailed how retailers who haven’t optimized for online shopping are beginning to feel the pinch.
“Even as competition intensifies, shoppers’ visits to retail stores are declining every year, leading one industry veteran to ominously ask his peers, “Is anyone not seeing large traffic declines?” the article asks.
We saw this recently with Sears and Kmart shuttering 150 locations. Macy’s announced they are closing more than 100 stores nationwide.
“Online retail, on the other hand, is thriving. Retail sales through digital channels (including mobile sales) increased by a massive 23% in 2015. Much of these gains have gone to online retailers. Amazon is the biggest beneficiary, now accounting for 26% of all online retail sales. What is more, as it continues to expand aggressively into new categories like grocery and fashion, Amazon’s existential threat to traditional retailers is greater than ever,” they wrote.
Traditional brick and mortar retailers need to do something to survive and compete with the likes of Amazon, Walmart, Apple, eBay, Staples, and the other retailing behemoths.
Many of these stores started as brick and mortars, then transitioned online to provide multiple sales avenues. One of the most popular options for online shoppers is to have online items shipped to their closest retailer to pick up.
As customers continue to flock to stores to pick up their orders, stores will have top adapt to the new stream of customers coming to their store for a very specific request.
RubberForm has the most sustainable, green, recycled rubber products in North America for these new Omni-channel retailers.
The RubberForm Sign Base along with a Sign Base Weight along with our our Portable Bollard Base with parking spot wheel stops allow you to safely guide traffic through your parking lot for online order pick-ups.
Imagine: Your company begins offering free online-to-store shipping and customers pick-up their orders at the closest store location. Without traffic guidance through the parking lot and in the store, your employees could be tied up directing customer traffic.
Or, you invest in flexible sign bases for this new on-site pick-up offer.
RubberForm can provide all the parking lot safety products for ease of on-site pick-up such as parking lot wheel stops/parking curbs, sign bases with proper signage, bollard bases to direct and guide the customer to the right areas.
An investment in our recycled products show customers their favorite retailer cares about the environment because RubberForm products are made in the United States out of your scrap-tires— a win for the environment, the retailer and their customers.
RubberForm has been the sign base solution of choice for leading Omni-Channel retailers such as Staples, Sam’s Club, CVS, Wegmans Food Markets and others. Please call or email us to help you with your Omni-channel experience.