Businesses all over the world were dealt a heavy blow to their sales in 2020 due to the Covid-19 pandemic, creating one hell of a challenging year for companies large and small. Businesses hit the hardest were those within the hospitality, food service, and retail industries that struggled to keep up with an ever-changing list of compliancy rules and regulations. As these businesses searched for methods to stay afloat, one avenue of operation could not be ignored—online ordering and curbside pickup.
Although the pandemic has brought Curbside Pickup into the mainstream, it is anything but a new concept. According to The Balance, online retailing is one of the fastest growing segments expected to reach $1.3 trillion over the next decade. If you are in the restaurant, retail, or grocery business you simply cannot overlook the value of Curbside Pickup. Those starting brick and mortar store pickup operations for the first time may wonder how to properly set their businesses up for Curbside services—and that is why RubberForm is here to help.
How to Set Up Your Business for Curbside Pickup
An efficient Curbside Pickup operation utilizes online ordering and strategically placed portable sign base systems to mark designated pickup areas around your property or in your parking lot. These curbside sign bases include a base, signpost, and respective signage. Below we will go over the steps that need to be taken to effectively set your business up for Curbside Pickup
Choose an Ordering System
Depending on the area where you live, there are a plethora of online ordering applications made for your consumers to use on mobile devices. For restaurant or grocery businesses, especially franchisees, you may choose to register your store in one of these pickup and delivery apps:
For Grocery Stores
For retail stores, online ordering will typically be done directly through your e-commerce website. In this case it is imperative to ensure your website ordering process is mobile friendly and easy to use.
Create an Organized Pickup Procedure
To ensure a smooth curbside pickup process, you will need a plan in place for staff and customers alike. Curbside service is a brand-new service feature for some businesses so employees will have to be trained on the new ordering and curbside pickup procedures. Put together a dedicated team for curbside pickup that will be responsible for managing orders, customer arrivals, and product delivery. The curbside team should constantly be in communication with each other from start to finish. The process will go something like this:
- Order is placed online
- Sales and customer service teams are notified and begins order process
- Order is packed and ready for customer pickup
- Customer arrives at Curbside Pickup area
- Customer checks in with customer service sales team via a phone call or online app
- Service team gathers package order and delivers to customer vehicle at parking spot with curbside sign base.
Establish a Dedicated Curbside Pickup Area
Creating a designated pickup area for pickup orders will be one of the most important decisions you will make for a productive curbside operation. Your location and property size will be the deciding factor on where to best guide customer traffic to the curbside pickup area. If you are fortunate enough to have a parking lot connected to your business, then you are at an advantage. Parking lots allow businesses to section off specific parking areas for curbside orders giving your pickup customers a clear area to go to while they wait for their orders to be brought out to their vehicle.
If your business happens to be located in a metropolitan area you may have a slightly more difficult time creating a designated pickup area. To help local businesses operate easier within new regulations, city officials across the country have recently started allowing businesses to extend operations onto sidewalks and even portions of the street in some areas. Owners are now able to do things like allow temporary parking in front of their building and put-up signage on sidewalks.
The most effective way to mark these pickup areas are with portable sign base systems, not a permanently mounted, in-ground bollard signpost. Sign bases that are portable are more flexible and can be used to display any type of general or curbside information you may need to convey to arriving customers.
Promote Your Services with Curbside Pickup Sign Bases
Once you are set up with your ordering system, service procedure, and pickup area you are ready for the final step—advertise and promote. Portable sign bases make an excellent choice for not only promoting your curbside services but also creating an effective environment to coordinate curbside pickup with safety, control and a great customer experience.
RubberForm’s Curbside Sign Bases provide easy visibility that allows your customers to see exactly where they need to go upon arrival at your location. We provide everything you need for curbside pickup services, starting with the sign base all the way up to the signage, and everything in between for a great customer experience. Custom recycled aluminum signs are designed with your specifications to display all the necessary details of your curbside procedure. With our ready-to-go logistics and shipping services, we are positioned to fulfill any requirements your company needs for your curbside operations.
Why Choose RubberForm?
We are the home of the Original Sign Base since 2005, so we know everything there is to know about Curbside Pickup programs. Years of experience, research, design, and development has yielded the most durable, sustainable, and attractive sign base product on the market.
RubberForm is proud to have provided our curbside products to some of the most well-respected names in the restaurant, retail, and grocery store businesses. We are the Gold Standard in Curbside Pickup and we “guarantee” you will not experience a better performing product than the ones made by RubberForm.
Learn more about our Curbside Pickup & To Go Sign Base Systems here.